Panasonic / Cordless Stick Vacuum Cleaner
We made a movie to demonstrate the functions of Panasonic’s stick vacuum cleaners.
Produced entirely in full CG, this movie has succeeded in expressing in a high-quality tone with a sense of unity everything from the spatial direction that evokes the use of the product to the appeal of design and precise emphasis on functionality. The movie is an example of making full use of the advantages of CG production, such as for the disassembly and internal structure of the product that are difficult to express in live action, the microscopic world that conveys the effects, and the high degree of freedom in video production.
Furthermore, we have achieved highly satisfying expressions by responding carefully to complex customer requests in detail.
Sponsor: Panasonic Corporation
CG Director: Takaaki Sasaki (Product&Room)
Executive Digital Artist: Hiroyuki Mitomo (Effect)
Producer: Kazuya Yoshikawa
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