Product Image Creation That Conveys the Brand Image Accurately

Using 3D-CAD data, this service recreates the shape, color, and texture of products to accurately convey the brand image. It is designed with efficient adaptation in mind for use in image cuts and videos.

For These Challenges

1. Streamline the workflow for “large-scale content production.”
2. Support “DX (Digital Transformation) advancement” in content creation.
3. Reuse CG data from product images for “video production.”
4. Create product images for “products that cannot be photographed.”

Creating the imagery of product packages efficiently

Reflecting the design data of packages on the 3D models enables the creation of the product packages with high visibility and a sense of unity. We reduce the operational burden of creating the imagery of product packages.

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amana packeX Entry

▼ Service overview
This is a system that allows online ordering of product package image production. By introducing amana packeX Entry, you can order image production from professional creators by simply specifying the package shape on a dedicated website and submitting the copy data. We will reduce the conventional human costs incurred when creating images for product packages and establish a workflow that enables centralized management of information from ordering to completion of delivery.

▼ Benefits of using the service
・ By using a Web system, a simple flow of placing or accepting orders is constructed.
・Project information and order history are managed in an integrated manner.
・All progress information by status is shared.

Users select the shape of the product package they want to create and upload the design data. In addition, a production request is completed by simply entering the number of designs to be applied and the product name and add them to the cart. Orders can be placed just like shopping on an EC site, and data can be centrally managed based on the order history. By looking back on past orders, they can distinguish the appropriate data, thereby avoiding personalization.


amana packeX Quick 3D

▼ Service overview
This is a simple image generation system that can simulate and compare package designs under consideration. The users simply upload the design data under consideration to the system. They can be reflected on any 3D model, and an image is generated by mapping the design data to the 3D CG shape model. The generated image data can also be downloaded and utilized for proposals and other materials.

▼ Benefits of using the service
・Anyone with design data can generate simple images on the Web without specialized knowledge or programs.
・This system enables quick production of images needed to simulate multiple package designs.
・3D CG images allow accurate stereoscopic images to be verified at a 360 degree angle.


To overcome challenges such as the following:

1. Want to reduce time and cost by streamlining the production of product package images with many variations.
2. Want to quickly place orders with production companies online and manage order history.
3. Want to make in-house proposals with high quality visuals during product development as well.
4. Want to apply created images to diverse media.

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Expressed by the expert group “croobi”

croobi maximizes the attractiveness of mobility with high expertise and provides still and video images that convey brand value by utilizing high-quality background assets.

MobiliyCG | Croobi
croobi is a group of creators who know all the techniques to charm mobility (car)
Using unrivaled expressive power and technical skills to the fullest, the expert group provides high-quality, more photorealistic visuals.

Background assets
Backgrounds are indispensable for the attractive expression of mobility (car).
croobi proposes and creates the worldview necessary for the required expression.
Efficiency is achieved by creating a database of background assets.

Promoting DX in communication measures

This service uses 3D-CAD data for CG modeling and setup.

To overcome challenges such as the following:

1 . Want to realize efficient model content production by utilizing parts models.
2 . Want to use Digital Human to create a model that will become a brand icon.
3 . Want to promote the DX of the creative workflow with Digital Human
4 . Want to utilize our own models to avoid all risks.

Streamlining visual apparel production

We effectively use apparel CAD data to accurately reproduce the shape, color, and texture of products and efficiently create the content necessary for marketing activities.

To overcome challenges such as the following:

1. Want to support the DX promotion of visual content production
2. Want to support the reduction of product samples.
3. Want to show products in a virtual space.
4. Want to use CG to create images for products that we do not have enough time for in our shooting schedule.

Achieving online CX improvements

We will improve CX by utilizing the latest CG technology, such as support for configurators and AR/VR, virtual production to realize the efficiency of video production, and metaverse content production.

Web3D
We will Improve CX through product creation and configurators utilizing WebGL.

AR VR XR
We provide new experiences through real spaces (VR) and the fusion of real and virtual spaces (AR/XR).

Metaverse
We create spaces, avatars, and other CG assets needed for the metaverse.

Virtual Production
We have many achievements in virtual production and asset production using game engines to achieve greater video production efficiency.

Realizing communicative video expressions

“Visual effects (VFX) are used to visualize things that cannot be seen, such as the functions and effects of a product, and the expression of senses and emotions, through video expressions that are impossible to capture by shooting.

Effect/efficacy | Effect
The efficacy of drugs and the effects of cosmetics, the mechanisms of industrial products, and the invisible transmission of information are called effect/efficacy CG.
The appeal of products is conveyed attractively by using CG to express the effects and efficacy that are difficult to express in photography.

Live-Action Compositing
By combining CG with the photographed material, various expressions are possible, and quality assurance, schedule shortening, and cost reduction are realized.

Sizzle | Effect
“Sizzle” is essential in advertising expression. Sizzle is impossible to photograph and is enabled only by CG. Effects such as water flowing ignoring gravity and chocolate changing shape can be expressed.

CG Characters | Character
Attractive characters, animals, people, and crowds represented by CG are important elements in video expression. We can support everything from design to modeling to rigging to animation.